Google Cloud has announced a powerful set of AI tools to help retailers tackle challenges like rising costs, supply chain issues, and growing demand for personalized shopping experiences. The announcement comes just ahead of NRF 2025: Retail’s Big Show, where these tools will be showcased.
Smarter Shopping with AI Agents
Google Cloud’s Google Agentspace brings AI agents powered by Google’s Gemini models to the retail world. These AI agents can handle advanced reasoning and integrate with enterprise data to make shopping more efficient and personalized.
For example, store employees can use Agentspace to quickly find product details and answer customer questions. A store worker might ask, “What are the new features of this product?” and instantly get detailed, helpful answers.
Better Search for Online Shopping
Google has also upgraded Vertex AI Search for Commerce with large language model (LLM) capabilities. This enhancement allows online retailers to offer smarter, more accurate search and product recommendations. Shoppers can find what they need faster, thanks to improved search relevance and personalized results.
Boosting Product Catalogs
Google Cloud’s new Gen AI Catalog and Content Enrichment tool uses advanced AI models like Gemini 1.5 and Imagen 3 to improve product catalogs. Retailers can now automatically generate product descriptions, tags, and images with minimal input. This means better product information, higher-quality search results, and more engaging shopping experiences.
AI-Powered Customer Service
A new customer service solution integrates AI-powered virtual agents into existing CRM systems. These agents can help schedule appointments, track orders, and recommend products in real-time, offering faster and more personalized customer support.
Connected Stores and Real-Time Insights
Google is also introducing tools like Veo and Imagen 3 to create “connected stores.” These tools can turn images into videos and provide real-time insights, improving in-store experiences and making inventory management more efficient.
Real-Life Impact
Retailers like Wayfair are already using Google’s AI tools. Wayfair leverages Gemini on Vertex AI to automate product tagging and categorization, helping them launch products faster and improve productivity.
Google’s Vision for AI in Retail
These AI tools highlight Google Cloud’s commitment to reshaping retail through technology. By offering smarter operations and personalized shopping, Google aims to create seamless and engaging experiences for both retailers and customers.
You can see these tools in action at NRF 2025 at Google Cloud’s booth (#5507).
About Google Cloud
Google Cloud offers advanced AI, data, and infrastructure solutions to help organizations thrive in the digital world. With services in over 200 countries, Google Cloud supports businesses in transforming their operations with cutting-edge technology.
Links
https://blog.google/products/google-cloud/google-cloud-ai-retailers-nrf-2025
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