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Category: Cloud

  • AWS Announces $5 Billion Investment in Mexico and New Cloud Region

    AWS Announces $5 Billion Investment in Mexico and New Cloud Region

    Amazon Web Services (AWS) has revealed plans to invest $5 billion in Mexico over the next 15 years and has launched a new AWS Mexico (Central) Region to meet the growing demand for cloud services in Latin America. This major move aims to boost Mexico’s digital infrastructure, create jobs, and support economic growth.

    About the New AWS Region

    The AWS Mexico (Central) Region, located in Querétaro, includes three Availability Zones. It offers businesses faster cloud services with low latency and ensures data can be securely stored in Mexico, supporting local regulations for data storage and privacy.

    Economic Benefits

    • $10 Billion to Mexico’s GDP: The new AWS region is expected to contribute significantly to Mexico’s economy over the investment period.
    • Job Creation: AWS projects an average of 7,000 full-time equivalent jobs annually through its supply chain during construction and operations.

    Focus on Sustainability

    The new data centers will be air-cooled, avoiding the use of water in their daily operations. This aligns with AWS’s commitment to sustainability and innovation.

    AWS is also investing in local talent development, including a $300,000 AWS InCommunities Fund to support community projects in the region.

    Expanding Cloud Services in Latin America

    The AWS Mexico (Central) Region is the company’s second in Latin America, after the AWS South America (São Paulo) Region. The new region helps businesses in Mexico comply with data localization laws and offers faster, more reliable cloud services to industries like government, education, and tech startups.

    Statements from Leaders

    Prasad Kalyanaraman, AWS VP of Infrastructure Services, said, “This new AWS Region will place Mexico at the center of AI and machine learning innovation.”

    Raquel Buenrostro, Mexico’s Economy Minister, added, “Cloud services are essential for driving digital and economic transformation in our country.”

    A Boost for Mexico’s Tech Ecosystem

    The expansion has been welcomed by major AWS clients in Mexico, such as Banco Santander Mexico, BBVA, and Cinepolis, who will benefit from reduced latency and enhanced data residency options.

    Global Growth Plans

    AWS now operates 105 Availability Zones in 33 regions worldwide. Future expansions include new regions in Malaysia, New Zealand, Thailand, and the AWS European Sovereign Cloud.

    This strategic investment highlights the growing importance of Latin America’s digital market and reinforces AWS’s commitment to innovation and economic growth in the region.

    Links

    https://aws.amazon.com/blogs/aws/new-aws-region-in-mexico-is-in-the-works

  • Google Cloud Introduces New Tools at NRF 2025 to Help Retailers Build Gen AI Search and Agents

    Google Cloud Introduces New Tools at NRF 2025 to Help Retailers Build Gen AI Search and Agents

    Google Cloud has announced a powerful set of AI tools to help retailers tackle challenges like rising costs, supply chain issues, and growing demand for personalized shopping experiences. The announcement comes just ahead of NRF 2025: Retail’s Big Show, where these tools will be showcased.

    Smarter Shopping with AI Agents

    Google Cloud’s Google Agentspace brings AI agents powered by Google’s Gemini models to the retail world. These AI agents can handle advanced reasoning and integrate with enterprise data to make shopping more efficient and personalized.

    For example, store employees can use Agentspace to quickly find product details and answer customer questions. A store worker might ask, “What are the new features of this product?” and instantly get detailed, helpful answers.

    Better Search for Online Shopping

    Google has also upgraded Vertex AI Search for Commerce with large language model (LLM) capabilities. This enhancement allows online retailers to offer smarter, more accurate search and product recommendations. Shoppers can find what they need faster, thanks to improved search relevance and personalized results.

    Boosting Product Catalogs

    Google Cloud’s new Gen AI Catalog and Content Enrichment tool uses advanced AI models like Gemini 1.5 and Imagen 3 to improve product catalogs. Retailers can now automatically generate product descriptions, tags, and images with minimal input. This means better product information, higher-quality search results, and more engaging shopping experiences.

    AI-Powered Customer Service

    A new customer service solution integrates AI-powered virtual agents into existing CRM systems. These agents can help schedule appointments, track orders, and recommend products in real-time, offering faster and more personalized customer support.

    Connected Stores and Real-Time Insights

    Google is also introducing tools like Veo and Imagen 3 to create “connected stores.” These tools can turn images into videos and provide real-time insights, improving in-store experiences and making inventory management more efficient.

    Real-Life Impact

    Retailers like Wayfair are already using Google’s AI tools. Wayfair leverages Gemini on Vertex AI to automate product tagging and categorization, helping them launch products faster and improve productivity.

    Google’s Vision for AI in Retail

    These AI tools highlight Google Cloud’s commitment to reshaping retail through technology. By offering smarter operations and personalized shopping, Google aims to create seamless and engaging experiences for both retailers and customers.

    You can see these tools in action at NRF 2025 at Google Cloud’s booth (#5507).

    About Google Cloud
    Google Cloud offers advanced AI, data, and infrastructure solutions to help organizations thrive in the digital world. With services in over 200 countries, Google Cloud supports businesses in transforming their operations with cutting-edge technology.

    Links

    https://blog.google/products/google-cloud/google-cloud-ai-retailers-nrf-2025